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There has been a steady increase in the number of visitors to the site and in the time they spend there. For example, in the last week there have been 268 visits - a 94% increase on this time last year; and those visits were by 199 individual users - a 74% increase on this time last year.
Not only does the web site now have a substantial following of returning visitors - it continues to attract new visitors, with 34% of the week's visitors being first-timers. Further, visitors now spend an average of 2.5 minutes at the site - an increase of 10% on this time last year. Of course, the web site has expanded considerably in the past year, making a visit even more rewarding!
The overwhelming majority - 94% - of visitors to the site are from Australia; and most of the remaining 6% are from the USA. So there's work to do to promote the Festival internationally!
Finally, while the great majority of visitors come directly to the Festival web site, 21% come via Facebook and a small percentage come via Festival exhibitors' web sites and from Mailchimp (probably as a result of the Mailchimp-based 'Friends of the Festival' newsletter).