Friday, January 25, 2013

Festival of Glass features in online promotions

The 2013 Festival of Glass is featuring now in various online promotions reaching across Victoria and interstate.

The Festival committee has worked hard to promote the Festival in a variety of media, including print, broadcasting and online. Exhibitors at this year's Festival can be assured that the event is being promoted to a diversity of potential visitors; and that the promotions often feature exhibitors' work.

Adverts and promotional material should appear in print and broadcasting in February; much of the online promotion has been via tourism-oriented websites reaching local, regional and (inter-)national audiences. 

Locally
* The City of Greater Geelong is a major sponsor of the Festival of Glass and is promoting the Festival via its web site in two ways:
The 'Events' calendar (www.geelongaustralia.com.au/events/default.aspx)
'Arts Bulletin' (www.geelongaustralia.com.au/community/arts/artsbulletin.aspx and scroll down).
 Geelong-Otway Tourism is promoting the 2013 Festival of Glass through its newsletter and through Facebook (Visit Geelong Bellarine) and Twitter (Visit Geelong Bellarine).
* 'My24/7' is a national listings site with a section devoted to Geelong. The Festival of Glass is due to be promoted in February: my24/7.com.au/geelong.whats-on/more
* 'WeekendNotes' is a listings site that covers the Bellarine Peninsula and is featuring the Festival of Glass at present: m.weekendnotes.com/festival-of-glass/

Regionally
The Festival of Glass features in these Melbourne-oriented online listings sites:
* Locanto Classifieds online: vic.locanto.com.au/other-events/757/
* Only Melbourne / What's On in Melbourne: www.onlymelbourne.com.au/whatsonmelbourne.php (search for February 17 and scroll down)
* AroundYou: www.aroundyou.com.au (listing to appear in February)
* InTown: www.intown.com.au/events/events

(Inter-)Nationally
The Festival of Glass features on some state-based and national web sites that are designed to reach potential visitors to Victoria, as well as visitors who have arrived here already:
* Victorian State Government: www.vic.gov.au/calendar/2013/02
* Visit Victoria: www.visitvictoria.com/ (search for 'Festival+of+Glass')
* Flight Centre: www.flightcentre.com.au/world-travel/australia/great-ocean-road/2013-festival-of-glass-9147500 (via Great Ocean Road)
* PleaseTakeMeTo: www.pleasetakemeto.com/australia/great-ocean-road/2013-festival-of-glass-9147500
* PlanBooktravel: www.planbooktravel.com.au/ (search for '2013 Festival of Glass')
* Visit Vinyards: www.visitvineyards.com/events (click on 'events', then 'Victoria', then scroll down)

Elsewhere
Keen readers of the RACV bi-monthly glossy magazine may have noticed that we’re in their 'Events' listing, towards the back of the magazine. Festival fans in Queensland might have seen the Festival of Glass mentioned by the Mackay Daily Mercury: www.dailymercury.com.au/things-to-do/2013-festival-of-glass/42776/
Finally, 'Beadywendy' will be a first-time exhibitor at the 2013 Festival of Glass and she wrote this in the December 2012 edition of her blog: 'February brings another big event - the Festival of Glass in Drysdale, Victoria (http://www.festivalofglass.net.au/).  This will be my first time at the Festival but it was a good event for my Flaming Mathilda Friends last year.  It will mean an early start to drive from Drouin (S-E of Melbourne on the M1), but hopefully well worth it.' We're looking forward to meeting you, BeadyWendy!

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