Thursday, January 27, 2011
Festival of Glass becomes a tourist attraction
The Festival of Glass is attracting growing interest from the regional tourist industry, with increasing numbers of 'hits' on Google searches. See: https://sites.google.com/site/afestivalofglass/
Part of the Festival committee's promotional strategy has been to create a significant profile for the Festival among the publications and online sites of the regional tourism industry. The aim has been to make tourism operators in the region aware of the Festival as a new attraction; and, in doing so, to increase the numbers of tourists attending the event and seeing the work of the exhibitors.
The strategy is starting to pay off. The Festival is featured in:
Visit Victoria (premier state tourism website)
The Bellarine Bulletin (monthly regional tourism newsletter)
Only Melbourne (online events magazine)
Geelong-Otway Tourism (premier regional tourism web site)
About Australia (national tourism website)
Australia Shopsafe (national consumer web site)
Planbook Travel (international tourism web site).
The Festival also features, of course, in the web site of our venue, the Potato Shed in Drysdale.
All of those sites can be found in a Google search for 'festivalofglass'. It's nice to see the entries for our Festival of Glass mingling with those for other, well-established glass festivals at Wanganui (NZ), Houston (USA), Blenko (USA) and also the biennial International Festival of Glass at Stourbridge, UK. We've been in touch with the organisers of the Stourbridge festival and their web site is really worth a visit: